La SQUIZZ is the "everything one could wish for" contemporary urban stroller
I wanted to commercialize not just another stroller but design the perfect one.
Based on the experience and savoir-faire of our second-generation family business specializing in baby ariticles (for over 50 years), I wanted to offer a stroller founded on the real needs and wishes of my friends who are young parents. I joined the family run business 4 years ago. After carrying out an in-depth study of the compact stroller market, I realized that parents not only wished the best for their child but also wanted to get their money's worth. . We tried to evaluate how huge bill boards , commercials with top models or magazine advertisements impact on the price of well known baby powder milk or beauty cream. It has become clear that a new type of consumer is emerging : one who wants value for his money.
My objective was to offer a comfortable, top range urban stroller conceived for babies and thought up for parents in a contemporary modern design and at an affordable price!